Selling Your Home in the Summer: What You Need to Know -

Summer is a prime time for selling homes, as the beautiful weather and longer days make for ideal house-hunting conditions. However, there are specific considerations and strategies to ensure you make the most of this season. At Caron B Realty, we bring extensive market knowledge, professional negotiation skills, and a network of potential buyers, which significantly enhances the chances of a successful sale at the best possible price. Read on to learn what you need to know about how we prepare to sell your Hawaii home or condo during the summer.

Summer Home Selling Tips

Curb Appeal is Crucial

First impressions are everything in real estate, and summer provides an excellent opportunity to enhance your home’s curb appeal. Lush lawns, blooming flowers, and well-maintained gardens can significantly impact a buyer’s perception. Here some of the things we address when preparing your home to go on the market:

- Landscaping: Regularly mow the lawn, trim hedges, and plant vibrant, seasonal flowers.
- Exterior Maintenance: Power wash the exterior, clean the windows, and touch up any peeling paint.
- Outdoor Spaces: Highlight outdoor living areas like lanais and pools. We ensure they are clean and well-furnished to showcase their potential as entertaining spaces.

Optimize Indoor Comfort

Summer heat can be intense, and potential buyers should feel comfortable when touring your home. When showing your home, we make sure it is cool and inviting:

- Air Conditioning: We ensure your air conditioning system is in top working order. If it is not regularly used, it might need to be serviced it before listing your home.
- Fans and Ventilation: Use ceiling fans and open windows to maintain airflow. A cool, airy home will be more appealing.
- Lighting: Utilize natural light by opening curtains and blinds. Bright, sunlit rooms are more attractive to buyers.

Timing is Everything

The timing of your listing can significantly affect its success:

- Early Summer: The beginning of summer is often the best time to list, as families with school-aged children are looking to move before the new school year starts.
- Weekends and Evenings: We schedule open houses and showings during weekends and late afternoons or evenings when temperatures are cooler and buyers are more likely to be available. For homes with beautiful sunset views, we host special evening open houses to showcase the views.

Price Competitively

Summer is a competitive time for real estate. To attract serious buyers, price your home appropriately:

- Market Research: We conduct thorough market research and analyze recent sales of similar homes in your area.
- Strategy and Goals: The list price will depend on your home selling goals and timeline. Make a plan with your realtor to come up with the best strategy for your and your property.
- Flexibility: Be prepared to negotiate and adjust your price if necessary. A competitive price can lead to multiple offers and a quicker sale.

Stage for Summer

Our in-house staging team stages your home to reflect the season and create a welcoming atmosphere:

- Light Colors: We use light, neutral colors for decor to create a fresh and airy feel.
- Summer Accents: We incorporate summer-themed accessories like throw pillows, fresh flowers, and light throws.
- Outdoor Entertainment: We set up outdoor living areas to help buyers envision themselves enjoying summer activities and show off the indoor-outdoor living your home has to offer.

Highlight Summer-Friendly Features

Emphasize features that are particularly appealing in the summer:

- Energy Efficiency: Showcase any energy-efficient upgrades like new windows, insulation, or solar panels.
- Outdoor Living: Pools/spas, lanais, and gardens are highly sought after features in Hawaii, so we make sure these areas are highlighted in your listings and during showings.
- Local Amenities: We promote local amenities such as parks, beaches, and community events that make summer living enjoyable.

Professional Photography and Marketing

High-quality photos and strategic marketing are essential in a competitive summer market:

- Photography: Professional photography is essential in capturing your home in the best light. Consider twilight photos to highlight outdoor lighting and landscaping.
- Lifestyle Video: Professional videography of your home and the surrounding area helps potential buyers envision what the lifestyle of your neighborhood is like.
- Virtual Tours: We offer virtual tours to attract mainland and international buyers who might be planning a move over the summer.

Selling your home in the summer can be a rewarding experience with the right preparation and strategy. By focusing on curb appeal, indoor comfort, competitive pricing, and effective marketing, you can make the most of the season’s advantages and attract serious buyers. Remember, a well-presented home stands out in the busy summer market, increasing your chances of a successful sale. Happy selling!

For more information or to discuss the value of your property, call or text Caron at (808) 286-5256 or email cbdavis@caronb.com. Learn about the importance of regular home equity check ups here.